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PRIMO

PRIMO

Regular price €29,90 EUR
Regular price Sale price €29,90 EUR
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WHAT'S INCLUDED: PERPETUAL LICENSE WITH ALL FUTURE UPDATES, STANDALONE AND AU/VST3/AAX

Free iPadOS version available on App Store

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If you are looking for another real amp carbon copy simulation, you are out of luck.

Why be a replica when you can be unique?

Our motto is "think less, play more", and that is why we have designed PRIMO to be intuitive, no-nonsense and a fun mix between great tones and modern features.

The soul of PRIMO is a boutique handmade Italian amp, but forget about circuit modeling and static tone snapshots, this is something else. 

In our vision, the analog tube amplifier is just the starting point, the pencil drawing behind a colorful painting.

Our AI, learning from the “real thing”, has crafted two beautiful channels: CH1 for everything from cleans to juicy edge-of-breakup tones, and CH2 for roaring crunch tones and searing leads.

  • PRIMO

    INTERACTIVE AREA

  • MADE FOR YOUR SCREEN

    Our user interface is designed to optimize all the available space.

    The modern and clean look makes the interaction with the software easier, and not a single pixel is wasted!

    Manage different sections and effects with a click: our icons and layout are meant to deliver an effortless and more intuitive user experience.

  • COMPETITORS

    INTERACTIVE AREA

  • ANY WAY YOU WANT IT

    Stepless resizable UI: choose exactly the right dimension for your screen.

  • NAME IT, SAVE IT, PLAY IT

    Store, recall manage and share your favorite presets.

  • TUNED TO PERFECTION

    Use it all: you can set any control from 0 to 10, PRIMO never disappoints.

  • LIGHTWEIGHT CHAMPION

    Up to 60% less CPU usage and 75% less RAM footprint than its competitors.

  • INPUT LEVEL? EASY!

    Adjust the input gain control to keep the average input level in the green region of the input meter, this will let PRIMO shine and perform at its best!

    Meters color will help you: blue meter? Turn the input gain up. Hitting the red? Calm down, your signal is too hot!

    Learn more 
  • DIFFERENT SOUND, SAME LOUDNESS

    No difference in loudness between channels or gain levels: while adjusting the gain the volume won’t change, and neither it will when switching between channels.

    Say goodbye to annoying volume changes!

SOUND ENGINE

WHAT IF AI COULD DESIGN GUITAR AMPLIFIERS?

Well, they actually can. Our Neural Network has listened to several, carefully dialed in, guitar tones made with our reference tube amplifier.

PRIMO CH1 and CH2 are what we call Dynamic Portraits, and they are the product of the learning process our AI has gone through. Explore all their sonic facets by sweeping the Gain knob, and refine your sound with the musical and versatile 3-band EQ provided!

  • COMPRESSOR

    Straightforward, transparent but musical, the perfect choice to add punch and sustain to your tone!

  • OVERDRIVE

    Transparent, versatile and no-nonsense. Use it as a standalone drive on top of CH1 or as a boost on CH2!

  • CAB IR

    Store, recall and cycle through your favorite IRs in the cab section.
    Enjoy 5 studio-grade high-quality IRs from our friends at Choptones!

  • CHORUS

    A Lush, silky and pristine Tri-Chorus. Did someone say 80s?

  • PHASER

    From deep to subtle phasing effect, a swirling modulation
    to liven up your sound.

  • DELAY

    A colorful and modulated analog delay or a crisp and pristine digital delay, either mono or stereo, with bpm sync and tap tempo!

  • REVERB

    Add depth and tridimensionality to your tone with this one-knob plate reverb. You’ll never turn it off!

  • NOISE GATE

    Smart and musical noise gate. Set the threshold and it will keep your tracks clean and defined!

  • MASTER SECTION

    Input and output gains and high/low-cut filters to remove unwanted low-frequency rumbling and high-frequency harshness.

  • TUNER

    Neat, fast and highly accurate, our chromatic tuner does not fear dropped/open tunings, 7/8 strings guitars or even basses!

DYNAMIC CONTROL

Imagine if your rig could effortlessly adapt its tone, volume, or FXs in perfect harmony with your playing. Well, PRIMO can! Introducing Dynamic Control: a new way to shape your tone and unleash your creativity!

RHYTHM & LEAD

Set a Rhythm and a Lead value for each parameter: Dynamic Control will analyze your guitar signal in real-time and dynamically vary the parameters value, according to pitch and playing style.

Use the Balance and Smooth controls to further refine the Dynamic Control response and unlock new creative possibilities!

STAGE MODE

Whether your stage is a big arena or your living room, Stage Mode is here to ease your life.
Breeze through your presets in a click and explore a new handy way to remotely interact with PRIMO.

HOW IT WORKS

With 64 Scenes with 6 Slots each, there is plenty of space to organize your presets, for example by music genre or by song.

That’s not all: you can also remotely manage the effects, engage the Tuner, rename Scenes and Slots and much more!

LEARN MORE
  • MIDI/OSC

    Use a standard wired MIDI controller, or switch to a fully wireless experience with OSC!

    How to Setup MIDI/OSC 
  • ON STAGE

    Create a Scene for each song, switch presets and fully manage PRIMO with a foot-controller or even sync sound changes with your backing tracks!

  • AT HOME

    Click less, play more! All your presets are at your fingertips and ready to rock!

    You can even relax and noodle on your couch while controlling PRIMO with your smartphone!

PRIMO for iPad

Packing the same features and great tones of the desktop counterpart, PRIMO for iPad is your new go-to choice for studying, rehearsing and live shows.

Download PRIMO for iPad for FREE now, what are you waiting for?

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  • TECHNICAL DETAILS:

    • PRIMO is available 64-bit AU, AUv3, AAX, VST3 and Standalone
    • Supported Sample Rate: 44.1kHz, 48kHz and 96kHz
    • 0S Compatibility: MacOs 10.15+, Windows 10+, iPadOS 12.0+
    • Desktop System Requirements: X86-64 CPU / Apple Silicon CPU, with SSE / NEON support, at least 4GB RAM and 10Gb of free disk space
    Download User Manual 
  • AUTHORIZE YOUR DEVICE IN 5 STEPS:

    1. Open your plugin and click the key icon in the top right corner.

    2. Copy your device’s code in the authorization window.

    3. Log in to your account and paste the code mentioned in step.

    4. Download your license.

    5. Load the license in PRIMO.

    How to activate PRIMO 

iPad and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.